This course is designed to help you understand the fundamentals of marketing. In today’s fast-paced, digital world, marketing is more essential than ever. Organizations of all sizes—from global corporations to small businesses and nonprofits—rely on marketing to reach audiences, grow sustainably, and stay relevant. For individuals, marketing knowledge can enhance your professional skillset, help you promote your own ideas or ventures, and give you a competitive edge in any field.
This is a self-guided online course. After completing registration, you will have 90 days to complete the course on your own. After successfully completing the final exam, you will earn your certificate of completion for the course. You can also then complete the other four courses in this bundle to earn the Business Fundamentals Certificate.
This course is offered through PACE in partnership with the Rusche College of Business. Their expert faculty have designed the five courses in the Business Fundamentals Certificate bundle to help learners gain a basic understanding of each area.
Recommended Text: MKTG by Lamb, Hair and McDaniel. Southwestern Cengage Publishing, current edition OR Principles of Marketing by Kotler & Amstrong, Pearson Publishing, current edition.